THE Spices Board of India, plans to float a company that will market branded spices under the Flavoring brand in an effort to ensure that local co-operatives and farmers cultivating these spices get a good price for their produce. This is the board's second attempt to popularize spices under this brand, the first being that of the government-run State Trading Corporation of India. However, local media reports noted that this previous effort had not been very successful. This time, the board said its new company will launch a marketing blitz in India and in other countries... Read More